Sony to Release Ultra-Thin TV on the Market
Sony have said that an ultra-thin television brighter and crisper than current generation screens will hit Japan’s shop shelves in December 2007. Sony’s new TV invention is without a doubt a new contender, being released into an $82 billion market dominated by LCD and plasma TVs.
The TV uses organic light-emitting diodes (OLED) to produce the image, resulting in a screen only 3mm thick. OLED screens are more energy efficient than LCD panels as they do not need a backlight to boost brightness. But it is difficult and expensive to make large screens using the technology.
Sony’s first OLED product costs $1,730 and has a miniscule 11 inch display. OLED screens are brighter than LCD panels and also have better contrast ratio – resulting in sharper pictures. The diodes emit a brilliant white light when attached to an electricity supply and are also being developed for use as replacements to traditional light bulbs.
How it emits the Colour
Different organic materials produce different colours and are combined to produce a colour display. Sony has hailed the new television as a signal of its returning strength as a technology innovator.
“Some people have said attractive products are slow to come at Sony despite its technological strength,” said Sony president. He added, “I want this world’s first OLED TV to be the symbol of the revival of Sony’s technological prowess – I want this to be the flag under which we charge forward to turn the fortunes around.”
Other firms are also working on OLED screens – Samsung has shown off a 40-inch TV using the technology – but Sony is the first to market. The new TV goes on sale in Japan on 1 December. There are no plans for a global launch as yet. The OLED TV has a lifespan of about 30,000 hours of viewing – half that of Sony’s LCD televisions. Could this be a problem?
I think it will be a while before Sony develop this new & innovative technology into something a little more affordable for the average joe like me or you. Who knows, maybe they will have touched on a few techy nerds who want to be the first to try out this fantastic advancement in the technology of Today.
What do you think? Let us know!
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